Why has Hay Day succeeded? (II)

The list of applications that more revenues make for App Store proves it. The first ten games, including Clash and Hay Day are freemium. If we expand to 50, only three have no in-app payments. And if we take the complete list of the 81 listed only 17 charge for downloading (four of them are from the family of Angry Birds). And there’s more: on a normal day, the Apple application store you enter more than 112 million euros, according to consulting firm Distimo. 69% comes from in-app payments, and should especially video games such as Supercell and Imangi, creators of addictive Temple Run.

Why has Hay Day succeeded? (II)

The latter is another example of how the model works. Founded by a tired marriage of his work and wishing to change his life, Imangi made a rookie mistake: charge for the download. Until one day he decided to go to the freemium and now the owners are swimming in cash. A company has already offered to sell the company for astronomical figures, t-shirts, pajamas, shoes, and even a movie. But yes: there are two comparisons which never Supercell pound. The first is Zynga, known worldwide for Farmville and other games for Facebook. And why everyone has to appeal to our farmer spirit?

Ilkka is clear: “the huge demand for farming game” and the eight million monthly active users who have Farmville. “It’s a global phenomenon,” he says, “but no one had really thought for iOS”. So they released There Day, whose success speaks for “millions, millions and millions” of users. The other name that always comes up when discussing Supercell is to Rovio, creator of Angry Birds, which has also seen him passing fellow Finns on the left. Parents cows games and most successful battles of the App Store acknowledge the influence of his countrymen, but want to make a difference. “Rovio wants to be the next Disney and does not see itself as a video game company, but as a media company or a multinational entertainment”.

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